Intelligent, cultivated and romantic, BRACH is truly Parisian, with its own codes, a personality, a healthy mind in a healthy body. Its name evokes energy and culture, extravagance and rigour. Inviting and homely, it reflects the values of sharing and balance. An ode to cultural pioneers of the past, blended with a cosmopolitan and modern Paris. There is something of Bauhaus, of Dada and its cohort of surrealists in its genealogy. Multi-cultural influences from Africa, Asia and Brazil resonate there too. Intimate and open at the same time, BRACH is a combination of contrasts and opposites that complement each other without ever clashing. A living patchwork that is both surprising and sympathetic. This mood is reflected in its rich, cutting-edge identity.
BRACH IS A SKILFUL BLEND OF WELL-BEING, CULTURE, ART, DESIGN AND LIFESTYLE.